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What is GrooveFunnels and is it worth your time?🪄🌪️🤔
This GrooveFunnels review is for you if you’re earning less than $60k a year with your online business…
AND
You’re just getting your head around ”sales funnel” marketing.
If that’s NOT you – if you’re earning more than that and you know exactly what a SLO, HTO, LTO, or Tripwire funnel is AND how to build all of those — then I’m going to be honest with you here:
Go sign up for Systeme.io, ClickFunnels, or GoHigh Level.
Your businesses’ health can’t afford Groove, even though it’s FREE for one year.
Why?
Because Groove Funnels is a small, all-in-one marketing software that has suffered one HELL of a roller coaster ride since it started.
It’s been UNSTABLE AF and NOT a safe and secure software to SWITCH an existing biz onto.
As a marketing professional, I would not advise any thriving online business using funnels to switch to Groove from one of the bigger, well-established sites with better reputations. Not right now, anyway.
Stick with the tried and true sites that have not had the numerous issues that Groove has had. Check back with Groove in a few more months!
But for everyone else who is NEW to online business, to sales funnels, or who can’t afford a bunch of expensive software subscriptions just yet – this review is for YOU. 🪄🌪️💫
You’re in the right place for an honest, no-BS GrooveFunnels review here. And from someone who knows it well and uses it every day. ✨
I was an EARLY BIRD investor in GrooveFunnels when it hit the marketing world in 2020. Now, 5 years later, here’s my complete Groovefunnels review as it stands TODAY (February 2025).
I’ll give you an UPDATED overview of what you can get with GrooveFunnels right now, who owns it, what the DOWNSIDES to it are, and who should use it, in my professional honest, humble AF opinion.
I’ll also briefly compare Groovefunnels to its closest competitors to help you decide if you’re still on the pre-purchasing fence.
So if you’re wondering whether Groovefunnels is worth it, this GrooveFunnels review may help you decide!
What is a Sales Funnel and Why is it SO dang Important?
So what is all the hype about?
Well, before we get into what could make GrooveFunnels a smart choice for your business, let’s define what a sales funnel is for any marketing noobs here…
Unless your ears zip up when they are exposed to online marketing chatter, you have most likely heard of sales funnels before…
A sales funnel is essentially a visual representation of your ideal customer’s journey from learning about your brand all the way to clicking the “buy now” button.
It’s in the shape of an actual funnel, wider at the top and much narrower towards the end. Your leads start off at a higher number and reduce significantly towards the end.
Eventually, only a fraction of leads convert into buyers
A sales funnel turns your website visitors and social media followers into email subscribers.
Then it turns email subscribers into customers or clients.
It does this by using marketing strategies such as lead magnets, email campaigns, chatbots, webinars, and landing pages.
For instance, blog readers can sign up to become email subscribers. Then, through a nurturing email campaign, some email subscribers join a free webinar that then leads to a sales page where a percentage becomes customers.
As shown above, the funnel takes the customer to the next step in their buyer’s journey. They go from not knowing about you at all, to becoming aware of you. They then start considering your product and ultimately decide and take action to buy from you.
Essentially, a good sales funnel is like having an ass-kicking sales team working for you 24/7 for almost free!
Because of this, sales funnels have become an invaluable part of online business.
And to make things simple, companies like GrooveFunnels step in and automate the entire process for you!
So, if you want to replace your shitty Wix, MailChimp, WordPress, and Stan Store monthly subscriptions all in ONE sweep, you can get an all-in-one sales funnel software like Groove.
That’s why sales funnel software is such a big hairy, USEFUL deal!
Complete GrooveFunnels Review – What You Can Get
When I say GrooveFunnels is all-in-one, I mean it – you can do ALL your marketing on it, just about.
Groovefunnels offers a big suite of tools for you to build websites, landing pages, email sequences, blogs, e-commerce stores, webinar hosting, and course memberships.
With the lifetime deal that I got, you can hook up your custom domains and go to town building unlimited pages, blogs, stores, and courses.
I should know: I now have about 5 different websites, 16 landing pages, a store (in the works), a blog, and all of my digital courses and products on Groove.
Let me introduce you to what you can get and share my experience using Groove since 2020 with you here…
A Run Down of GrooveFunnel’s Suite of Tools 🔧
So, the first thing to know is Groove calls each tool an ”app” and by different names according to what they do.
Here’s a quick run-through:
GroovePages: This tool allows you to build landing pages, websites, and sales funnels with an easy drop-and-drag interface and a ton of fancy templates. What I like about Groove Pages is the unlimited customization options and the FAST AF loading time.🚀
GrooveSell: This tool makes selling digital products, memberships, and subscriptions and taking payment online easy through a secure payment gateway. You can hook up your Stripe or PayPal accounts to it and get it to automatically accept payments. You can also bill your course students with a payment plan.
GrooveMember: This tool provides a CMS (Customer Management Service) for your membership program. This allows you to create and manage your membership site. I’ve built all my digital courses on it and I LOVE how easy it is to use.
GrooveVideo: You can upload and host your videos by using this tool- no third-party sites are required!
GrooveBlog – You can build a blog for your websites here. What I love about GrooveBlog is how easy it makes search engine optimization (SEO).
GrooveKart – Replace your Stann store or Shopify and sell an entire inventory of products. I’m building a digital art print shop on it so I can sell Groove templates and my e-books.
GrooveMail – A complete Email Service Provider that can replace Active Campaign or ConvertKIt. Use it for automation, sequences, and dare I say, beautiful customization options *chefs kiss*.
Sign up to my email below this post and you’ll see what I mean!
GrooveAffiliate: You can set up your own affiliate or referral programs here. Great for setting up your own newsletter and digital course referral programs.
Complete GrooveFunnels Review – Who Owns GrooveFunnels?
Ok, here’s where things got REALLY INTERESTING as of 2025, truly the YEAR OF THE COUP. 😅
The CEO of GrooveFunnels WAS Mike Filsaime, an expert in the digital marketing industry, online marketing educator and consultant.
Mike was behind some well-known digital marketing tools in the market, such as WebinarJam, EverWebinar, Kartra, DealGuardian, EvergreenBusinessSystem, PayDotCom, as well as Butterfly Marketing.
In January of 2025, while Mike was on a cruise, the co-founders John Cornetta and Matt Serralta decided they had enough of Groove’s history of questionable business decisions.
One day Mike was in charge and the next day John and Matt had basically taken over with a bit of Facebook community drama.😂
John and Matt are now in charge and they are doing a huge, long overdue clean-up. 🧹
You can read about Groove’s leadership transition here.
Complete GrooveFunnels Review – Is it better than it used to be?
HELL, yes. The new leadership quickly got to work addressing some of our worst complaints.
They fixed long-standing bugs, answered hundreds of helpdesk tickets, and addressed some of the broken promises made in Groove’s hopeful launch years.
Some of the key changes they have made include:
- Eliminating the helpdesk support for free-for-one-year accounts, which had been a massive drain for the company resources before
- Re-vamping GrooveMail to get it working without the necessity of a third-party SMTP (I’ve always used SendGrid with GrooveMail)
- Shorter, more concise training videos – and LOTS of them
- Charging a low fee of $14.95 USD for GrooveMail past a certain quantity of free transactional emails (this is still super hot news and the details are still brewing as I write)
- Ending the crazy amount of constant affiliate email blasts they had been doing, as well as chasing after new shiny balls
- Declaring a commitment to making ”Groove 2.0” a reliable, trustworthy, customer-focused software service going forward! (yay!)
Overall, it’s been stressful AF at times to have built so much on Groove knowing their business was in peril.
As a user, it seemed things were getting better and better up until February 2024.
That was the month Groove went through a ”refactoring” period and everything went to shit. 💩
They lost many paying customers and had to spend MONTHS fixing major bugs.
I was grateful to not have been relying on Groove for my income at that time.
Now, the software is working beautifully and long-standing bugs are rapidly getting fixed up.
But there are endless bitchy complaints and dire warnings not to use Groove all over the internet.
And honestly?
It’s ALL fully justified and deserved.
In the eyes of its users, Groove1.0 fucked up. 💥
But Groove 2.0 is an ideal for choice for those of us who are still scaling our online businesses and learning how to build sales funnels.
You CANNOT get access to this calibre of tools for FREE anywhere else.
So if you are new to online business and sales funnel marketing, it makes good business sense to get your monthly revenue up using Groove.
If that’s you – Groove can be a truly kickass choice, and here’s why…
Complete GrooveFunnels Review – What are the DOWNSIDES?🤔
Ok, so no review is complete without some honest CONS, right?
Here’s what has been the most annoying for me:
GrooveMail – Up until now, you did NOT want to use the Groove free mail server because it was corrupted by spammers, so you needed to set up your own SMTP server like SendGrid. This cost me (in Australia) around $30 a month.
I cannot see where my subscribers are at in my sequences like I could on Active Campaign. ❌
I still could not set sequence emails to fire off on specific days of the week or times. ❌
There were also some bugs around setting up automation as well. ❌
As of this week (February 2025), John announced that GrooveMail 2.0 would be launching soon and changes will include:
✅All transactional emails are now FREE – Order confirmations, sign-up notifications, and more at no extra cost
✅ Up to 500 contacts & 15,000 email sends per month – also FREE for everyone
✅ Just $14.97/month gets you Unlimited Contacts and up to 200,000 email sends per month🚀
Fingers CROSSED that this may eliminate my need to pay for SendGrid, but I’ll wait to see.
My delivery rates are perfect BUT I wish I had stayed with Active Campaign for juuuuust a little longer as I lost quite a few of their bells and whistles when I moved to GrooveMail.
The hope is that the new GrooveMail 2.0 gives us some of these much-needed email insights and analytics.
So if you are an advanced Marketician when it comes to email, just hold tight before you jump to GrooveMail.
But if you’re a noob cygnet, go ahead and get started building your list with it – you’ll be able to grow with it as more features are added!
GrooveFunnel Review BURNING QUESTION: How’s the customer service???🔥🔥
SUCH an important question!
Honestly, it was pretty SHIT in the beta days back in 2020.
The trainings were exhaustingly long-winded, mostly done by a guy with a thick accent, and boring AF too (sorry David!).💩
But since the coup?
DREAM service levels, 100%!
And there are a lot of marketers like myself creating free, easy-to-follow tutorials and helpful content on how to use it.
The AI chatbot is like having a virtual tech assistant on call and I use it a LOT. I LOVE IT!!
And for anything the AI can’t help me with, I’ve found the customer service via email has been super fast, courteous, and helpful.
There is also a very active free Facebook community that’s incredibly helpful and supportive as well.
I never feel lost, befuddled, or like I want to smash my keyboard when I use Groove these days. 😅
Most Popular Alternatives to GrooveFunnels
GoHigh Level vs GrooveFunnels
GoHigh is hands down the current leader in sales funnel software. They have a spotless reputation, great customer service, and a LOT of bells and whistles in what they offer.
It’s an especially good choice if you are selling a High Ticket offer that requires customer communication tracking, as it has an in-built CRM (customer relationship Management) feature, like PipeDrive or SalesForce.
The downside is they only give you a 30-day trial before they start charging $97 a month.
I don’t know about you, but it takes me at least 30 days just to get a website up, let alone a sales funnel!
So if you’re a noob marketer, you not only won’t be able to afford GoHigh Level bit it’ll also take you months to learn WTF you’re even doing with it.
That’s why I recommend learning on Groove for free for a YEAR.
ClickFunnels vs GrooveFunnels
Clickfunnels used to be the biggest competitor in the all-in-one sales funnel software market because it was the OG – the FIRST.
The founder, Russel Brunson, still puts out the best sales funnel-related content and all his books are a must-read.
But just like GoHigh, you only get a free trial for a short period before you have to pay $81 per month.
Clickfunnels is a great option for experienced marketers, but NOT for noobs.
Kartra vs GrooveFunnels
Karta is another great option for experienced marketers, but not for noobs who aren’t already earning online money.
Kartra offers a 30-day trial for $1 and then a starting price of $119/ month.
I used to write emails for a client who used Kartra and I hated their email feature – it was BORING.
But that’s just me; I like lots of customization options, which is why I switched to GrooveMail after years using Active Campaign.
I’m an aesthete. 💅
Kajabi vs GrooveFunnels
If you are an online coach or course creator, you’ve probably been recommended many times to pick Kajabi to sell and host your course.
That’s because Kajabi has been specifically designed to do exactly that!
While Groovefunnels allows you to sell both digital and physical products, Kajabi is designed to sell digital products only.
So you don’t get an e-commerce shopping site like Shopify in the Kajabi mix, but you do on Groove with GrooveKart.
Also, Kajabi does not offer A/B testing, integrated calendars or ticket systems to track complaints – all features that are available on GrooveFunnels.
In terms of interface, Kajabi is very user-friendly and offers a world-class e-learning experience to teachers and students.
But Kajabi’s pricing starts at $71/ month.
Why not build your first course on Groove for free for a year and decide if you want to move to Kajabi later?
Makes more sense!
Systeme vs GrooveFunnels
The only REAL contender with Groove, IMHO is Systeme because, unlike many competitors, Systeme offers an extended free account for noobs.
No limited trial; the real deal for as long as it takes you to earn enough to be able to afford the upgrade to just $27 a month.💃
That’s a pretty hot deal for noobs, but here’s why I’d STILL choose Groove over Systeme:
You’re limited to creating only ONE digital course, ONE custom domain, ONE tag, and ONE email campaign.🙄
So it’s ideal if you already KNOW what your best-selling product or service is, but if you don’t?
There’s no room for experimenting without rebuilding everything.
And as most experienced Marketician’s know, discovering what your best seller will be takes MANY attempts and failures before you find what converts well.
Speed and experimentation are the noob marketer’s BFF. 💪
Complete GrooveFunnels Review – Who should use GrooveFunnels?
I do not recommend Groove for advanced Marketicians who are already earning a livable income online.
If that’s you, my top recommendation is always going to be GoHigh Level, especially if you are into tracking sales calls as they have an in-built CRM.
Freelancers who are considering selling online courses to scale their business can take advantage of Groovefunnels email, video and webinar tools.
Creative entrepreneurs can also enjoy this tool when selling their products online with integrated payment gateways and tracking systems.
Finally, affiliate marketers and bloggers can take advantage of GrooveFunnels impressive lifetime affiliate program.
But if you’re new to online business or sales funnel marketing and you have a shoestring budget, Groove is a killer deal you do NOT want to miss out on! 🙌
And the good news for you is that the new leadership has vowed to further simplify the systems while shortening the training videos to make it easier than ever to learn how to use Groove.
Right NOW is the best time to sign up to GrooveFunnels and here’s why…
Complete GrooveFunnels Review – How much is GrooveFunnels NOW? (February 2025)
Groove is now offering TWO killer deals for noob marketers:
You can use the whole system for FREE for one entire year. That’s plenty of time to build your first funnel and start earning enough to pay for the monthly subscription. 🎁
OR
You can purchase their LIFETIME DEAL (like I did) at $1797 only $1397 until March 4, 2025!
So if you’re reading this while this 2.0 launch is on – do NOT miss out!
Seriously, it’ll be the best marketing investment you ever made, I promise. I’ve been a social media manager for over 8 years who ONLY works with clients who run high-converting sales funnels for online businesses, and ALL of them pay upwards of $300-1,000 for their funnel + email marketing software – A MONTH. 🤯
So you see why JUMPED on the chance to buy the lifetime deal the moment I learned about it back in 2020.
It was a helluva risk, no doubt, but it was also one helluva investment.
The FREE plan of GrooveFunnels can easily help you get to your first $5k or $10k month within a year.🤯
This plan comes with unlimited pages and funnels with all the essential features, all for free!
AND AND AND you build these free pages – your ENTIRE WEBSITE – on YOUR OWN CUSTOM DOMAIN.🤯
IKR?
I didn’t believe this was possible but I tested it out for myself as this year I’ve started releasing courses teaching people how to build complete digital product sales funnels on Groove.
So while I’ve built my marketing mentorship website on my paid version of Groove, I needed to make SURE that the free version did everything it says it could.
And it does!
No credit card is required no trial period for a limited time, and no pushy promotional pop-ups.
The Groove Pages and Groove Sell apps are 100% free.
So if you just need a basic website, landing pages, or funnel, WHY would you pay for Wix or a monthly software?
Go and do the math and check out their pricing.
When you add up all those monthly subscriptions you’ll be able to cancel, from your shitty basic website, Kajabi, Email Service Provider, Shopify, Thrive Cart – just a few I cancelled when I snagged the beta version!
Also, you can use one custom domain on the free version, and it’s super easy to set up. Groove does most of the DNS record-setting for you. (SO good for tech-phobes and noobs, ja?) 😉
Overall, the free plan is of incredible value that no other competitor is offering right now!
WOW, right?
If you’re NOT ”wowing” right now, you may not understand the value of this deal yet – and that’s OK, no judgment here! 😉
I’d love to SHOW you…
Get on Groove and get it for free and if you use MY LINK to sign up, I’ll help you learn how to use it, too!
Sign-Up to GrooveFunnels – and get my personal help!
If you DO sign-up using my affiliate I will personally reach out to you (as I’ll receive your email address) and let you know what free trainings and affordable courses I have to share to help you build.
I’d love to help you learn to use this Jaguar of marketing software to build your online empire!
I hope this Groovefunnels review has guided you in making an informed decision for your business.
If you have plans to grow your business far beyond just e-courses and want an all-in-one tool that allows you to build websites, do affiliate marketing, create automated email campaigns, run webinars and much more, I highly recommend going with GrooveFunnels.
GrooveFunnels offers a far better free plan to building websites and selling unlimited products compared to its competitors.
Ready to launch your online business? Try GrooveFunnels for free now! Sign-up below! 👇
