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What is GrooveFunnels and is it worth your time?πͺπͺοΈπ€
This review is for you if you’re earning less than $60k a year with your online business…
AND
You’re just getting your head around ”sales funnel” marketing.
If that’s NOT you – if you’re earning more than that and you know exactly what a SLO, HTO, LTO, or Tripwire funnel is AND how to build all of those — then I’m going to be honest with you here:
Go sign up for Systeme.io, ClickFunnels, or Go High Level.
Your businesses’ health can’t afford Groove, even though it’s FREE for one year.
Why?
Because Groove Funnels is a small, all-in-one marketing software that has suffered one HELL of a roller coaster ride since it started.
As a marketing professional, I would not advise any thriving online business using funnels to switch to Groove from one of the bigger, well-established sites with better reputations – not right now, anyway.
Stick with the tried and true sites that have not had the numerous issues that Groove has had – check back with Groove later!
But for everyone else who is NEW to online business, to sales funnels, or who can’t afford a bunch of expensive software subscriptions just yet – this review is for YOU.
You’re in the right place for an honest, no-BS GrooveFunnels review from someone who knows it well and uses it every day.
I was an EARLY BIRD investor in GrooveFunnels when it hit the marketing world in 2020 and now, 5 years later, here’s my complete Groovefunnels review as it stands TODAY (February 2025).
I’ll give you an UPDATED overview of what you can get with GrooveFunnels right now, what you can do with it, and who should use it, in my professional opinion.
Iβll also briefly compare Groovefunnels to its closest competitors to help you decide if you’re still on the fence.
So if you’re wondering whether Groovefunnels is worth it, this GrooveFunnels review may help you decide!
What is a Sales Funnel and Why is it SO dang Important?
So what is all the hype about?
Well, before we get into what could make GrooveFunnels a smart choice for your business, let’s define what a sales funnel is for any marketing noobs here…
Unless your ears zip up when they are exposed to online marketing chatter, you have most likely heard of sales funnels before…
A sales funnel is essentially a visual representation of your ideal customerβs journey from learning about your brand all the way to clicking the βbuy nowβ button.
It’s in the shape of an actual funnel, wider at the top and much narrower towards the end. Your leads start off at a higher number and reduce significantly towards the end.
Eventually, only a fraction of leads convert into buyers
A sales funnel turns your website visitors and social media followers into email subscribers. Then it turns email subscribers into customers or clients. It does this by using marketing strategies such as lead magnets, email campaigns, chatbots, webinars, and landing pages.
For instance, blog readers can sign up to become email subscribers, and then, through a nurturing email campaign, some email subscribers would join a free webinar that then leads to a sales page where a percentage becomes customers.

As illustrated on the diagram above, the funnel transports the customer to the next step in their buyerβs journey from not knowing about you at all, to becoming aware of you, considering your product and ultimately deciding and taking action to buy from you.
Essentially, a good sales funnel is like having an ass-kicking sales team working for you 24/7 for almost free!
Because of this, sales funnels have become an invaluable part of online business.
And to make things simple, companies like GrooveFunnels step in and automate the entire process for you!
So, if you want to replace your shitty Wix, MailChimp, WordPress, and Stan Store monthly subscriptions all in ONE sweep, you can get an all-in-one sales funnel software like Groove.
That’s why sales funnel software is such a big hairy, USEFUL deal!
Complete GrooveFunnels Review – What You Can Get
When I say GrooveFunnels is all-in-one, I mean it – you can do ALL your marketing on it, just about.
Groovefunnels offers a big suite of tools for you to build websites, landing pages, email sequences, blogs, e-commerce stores, webinar hosting, and course memberships.
With the lifetime deal that I got, you can hook up your own custom domains and go to town building unlimited pages, blogs, stores, and courses.
I should know: I now have about 5 different websites, 16 landing pages, a store (in the works), a blog, and all of my digital courses and products on Groove.
Let me introduce you to what you can get and share my experience using them with you here…
GrooveFunnel Suite of Tools π§
So, the first thing to know is Groove calls each tool an ”app” and by different names according to what they do.
Here’s a quick run-through:
GroovePages: This tool allows you to build landing pages, websites, and sales funnels with an easy drop-and-drag interface and a ton of fancy templates. What I like about Groove Pages is the unlimited customization options and the FAST AF loading time.
GrooveSell: This tool makes selling digital products, memberships, and subscriptions and taking payment online easy through a secure payment gateway. You can hook up your Stripe or PayPal accounts to it and get it to automatically accept payments or bill your course students with a payment plan.
GrooveMember: This tool provides a CMS (Customer Management Service) for your membership program allowing you to create and manage your membership site. I’ve built all my digital courses on it and I LOVE how easy it is to use.
GrooveVideo: You can upload and host your videos by using this tool- no third-party sites are required!
GrooveBlog – You can build a blog for your websites here. What I love about GrooveBlog is how easy it makes search-engine optimization (SEO).
GrooveKart – Replace your Stann store or Shopify and sell entire inventory of products. I’m building a digital art print shop on it so I can sell Groove templates and my e-books.
GrooveMail – A complete Email Service Provider that can replace Active Campaign or ConvertKIt for automation, sequences, and dare I say, beautiful customization options *chefs kiss* Sign up to my email below this post and you’ll see what I mean!
GrooveAffiliate: You can set up your own affiliate or referral programs here. Great for setting up your own newsletter and digital course referral programs.
Who runs GrooveFunnels? (Some truly HOT TEA DRAMA here!)

Ok, here’s where things got REALLY INTERESTING as of 2025, truly the YEAR OF THE COUP.
The CEO of GrooveFunnels WAS Mike Filsaime, an expert in the digital marketing industry, online marketing educator and consultant.
Mike was behind some well-known digital marketing tools in the market, such as WebinarJam, EverWebinar, Kartra, DealGuardian, EvergreenBusinessSystem, PayDotCom, as well as Butterfly Marketing.
In January of 2025, while Mike was on a cruise, the co-founders John Cornetta and Matt Serrlta decided they had enough of Groove’s history of questionable business decisions.
One day Mike was in charge and the next day John and Matt had basically taken over with a bit of Facebook community drama.
John and Matt are now in charge and they are doing a huge, long overdue clean-up.
They fixed long-standing bugs, answered hundreds of helpdesk tickets, and addressed some of the broken promises made in Groove’s launch years.
Some of the key changes they have made include:
- Eliminating the helpdesk support for free-for-one-year accounts, which had been a massive drain before
- Re-vamping GrooveMail to get it working without the necessity of a third-party SNTP (I use SendGrid)
- Charging a low fee of $14.95 USD for GrooveMail past a certain quantity of free transcational emails (this is still super hot news and the details are still brewing as I write)
- Ending the crazy amount of constant affiliate email blasts they had been doing, as well as chasing after new shiny balls
- Declaring a commitment to making ”Groove 2.0” a reliable, trustworthy, customer-focused software service going forward
Overall, it’s been stressful AF to have built so much on Groove knowing how turbulent their backend business has been. There’s endless bitchy complaints and dire warnings all over the internet – and it’s all fully deserved ad justified,
Groove1.0 fucked up.
But Groove 2.0 is an ideal for choice for those of us who are still scaling their online businesses and learning how to build sales funnels.
So if that’s you – Groove can be a truly kickass choice, and here’s why…
How much is GrooveFunnels NOW? (February 2025)
Groove is now offering TWO killer deals for noob marketers:
You can use the whole system for FREE for one entire year (plenty of time to build your first funnel and start earning an income)
OR
You can purchase their Lifetime deal (like I did) at
The Basic plan of GrooveFunnels can easily have you covered for your online selling needs. This plan comes with unlimited pages and funnels with all the essential features, all for free!
AND AND AND you build these free pages – your ENTIRE WEBSITE – on YOUR OWN CUSTOM DOMAIN.π€―
IKR? I didn’t believe this was possible but I tested it out for myself as this year I’ve started releasing courses teaching people how to build complete sales funnels on Groove.
So while I’ve built my marketing mentorship website on my paid version of Groove, I needed to make SURE that the free version did everything it says it could.
And it does!
No credit card is required no trial period for a limited time, and no pushy promotional pop-ups.
The Groove Pages and Groove Sell apps are 100% free. WOW, right?
So if you just need a basic website, landing pages, or funnel, why would you pay for Wix or a monthly software?
Get on Groove and get it for free! If you use my link to sign up, I’ll help you learn how to use it, too. I’ve got several Groove training courses in the works.
Also, you can use one custom domain on the free version, forever and ever. Groove does most of the DNS record-setting for you. (SO good for tech-phobes and noobs, ja?) π
You will still get access to many of the other tools GrooveFunnels has to offer and can join the affiliate program as well.
Overall, the free plan is of incredible value that no other competitor is offering right now!
Upgrade to Lifetime Deal
Ok, so the sad news is that you may have missed out on the GrooveFunnels Platinum Lifetime Deal that I grabbed like the manic bargain hunter that I am, but it does come back from time to time.π
Last I saw, they ran it over Christmas in 2023.
If you see it again, YOU MUST GET IT.
It’ll be the best marketing investment you ever made, I promise.
But if not, it’s still a stellar deal when you add up all those monthly subscriptions you’ll be able to cancel, from your shitty basic website, Kajabi, Email Service Provider, Shopify, Thrive Cart – just a few I cancelled when I snagged the beta version!
Go and do the math and check out their pricing.
As of the time of updating this review, they are offering a $42 a month special deal.
Who should use GrooveFunnels?
GrooveFunnels is the fastest-growing sales funnel tool right now and its growing popularity is not limited to any specific industry.
It’s ideal for tech-phobic beginners who just want a basic website as well as for advanced Marketicians who want to build multiple funnels and an eco-system of digital products, optins, courses, webinars – you name it.
Freelancers who are considering selling online courses to scale their business can take advantage of Groovefunnels email, video and webinar tools.
Creative entrepreneurs can also enjoy this tool when selling their products online with integrated payment gateways and tracking systems.
Finally, affiliate marketers and bloggers can take advantage of GrooveFunnels impressive lifetime affiliate program!
Most Popular Alternatives to GrooveFunnels
I did a lot of research before choosing GrooveFunnels and there were 3 main alternatives that I found.
The 3 alternatives I looked at are Clickfunnels, Kartra, and Kajabi. These 3 options drew my attention as they are probably the most popular ones amongst online coaches and creative entrepreneurs.
At first glance, these alternative tools appear to be very similar to GrooveFunnels but a closer look shows some quite obvious differences. As part of this GrooveFunnels review, I’ll share how they compare, in a nutshell:
ClickFunnels vs GrooveFunnels
Possibly the biggest competitor on the market with a long track record of happy customers, ClickFunnels has established itself as THE funnel-building tool to get.
However, ClickFunnels offers limited features as you do not get access to the extensive tools that GrooveFunnels offers, and you certainly can’t get started on making money on it for FREE.
There WERE a lot of bugs with Groove in the first year while it was in BETA, but all of those bugs have been fixed now. So be careful about what dates any hate on Groove was written – it is running smoothly now, in late 2024.
ClickFunnels on the other hand is more expensive and over-hyped (especially by the ”funnel hacker” brand-chasing marketing bros.π
Sign up for both and decide for yourself.
Only ONE will be free forever to learn and grow on until you earn enough to pay the premium subscription.
Kartra vs GrooveFunnels
Kartra and GrooveFunnels differ mostly on their user experience. Choosing one of the two really comes down to personal choice, similar to picking an Android phone over an iPhone.
Because of this some people find that Kartra has a steeper learning curve and is not as user-friendly.
Also, Kartra does not offer any free subscription, only a 30-day trial and then a starting price of $119/ month.
One thing to note is that the co-founder of Kartra is also the CEO of GrooveFunnels. So, we don’t doubt that they are both amazing products!
Kajabi vs GrooveFunnels
If you are an online coach or course creator, you’ve probably been recommended many times to pick Kajabi to sell and host your course. That’s because Kajabi has been specifically designed to do exactly that!
While Groovefunnels allows you to sell both digital and physical products, Kajabi is designed to sell digital products only.
So you don’t get an e-commerce shopping site like Shopify in the Kajabi mix, but you do on Groove.
Also, Kajabi does not offer A/B testing, integrated calendars or ticket systems to track complaints – all features that are available on GrooveFunnels.
In terms of interface, Kajabi is very user-friendly and offers a world-class e-learning experience to teachers and students. Kajabi pricing starts at $119/ month.
Get GrooveFunnels – and get my personal help!
Picking a funnel tool can be a tough decision when launching an online business. But GrooveFunnels makes that decision slightly easier with their ridiculously attractive price point and suit of tools they have on offer.
I personally stand by my decision of choosing it as I believe it is the best fully-integrated marketing platform out there right now!
So if you DO sign-up using my affiliate I will personally reach out to you (as I’ll receive your email address) and let you know what free trainings and affordable courses I have to share to help you build.
I’d love to help you learn to use this Jaguar of marketing software to build your online empire!
HONEST GrooveFunnel Review Time – So what are the DOWNSIDES? π§
Ok, so no review is complete without some honest CONS, right?
Here’s what I’ve found:
GrooveMail – You don’t want to use the Groove free mail server because it’s been corrupted by spammers, so you’ll need to set up your own SMTP server like SendGrid.
My delivery rates are perfect BUT I wish I had stayed with Active Campaign for juuuuust a little longer as I lost quite a few of their bells and whistles when I moved to Groove.
Specifically, I still can’t set sequence emails to fire off on specific days of the week or times – YET – Groove has promised that feature is coming. π€
I ALSO cannot see where my subscribers are at in my sequences like I could on Active Campaign. That’s annoying, but not a huge deal.
So if you are an advanced Marketician when it comes to email, just hold tight before you jump to GrooveMail.
But if you’re a noob cygnet, go ahead and get started building your list with it – you’ll be able to grow with it as more features are added.
GrooveFunnel Review BURNING QUESTION: But how’s the customer service???π₯π₯
SUCH an important question!
Honestly, it was pretty SHIT in the beta days. The trainings were exhaustingly long-winded, mostly done by a guy with a thick accent, and boring AF too (sorry David!).π©
But these days? DREAM service levels, 100%!
And there are a lot of marketers like myself creating free, easy-to-follow tutorials and helpful content on how to use it.
The AI chatbot is like having a virtual tech assistant on call and I use it a LOT. I LOVE IT!!
And for anything the AI can’t help me with, I’ve found the customer service via email has been super fast, courteous, and helpful.
There is also a very active free Facebook community that’s incredibly helpful and supportive as well.
I never feel lost, befuddled, or like I want to smash my keyboard when I use Groove these days. π
I hope this Groovefunnels review has guided you in making an informed decision for your business.
If you have plans to grow your business far beyond just e-courses and want an all-in-one tool that allows you to build websites, do affiliate marketing, create automated email campaigns, run webinars and much more, I highly recommend going with GrooveFunnels.
GrooveFunnels offers a far better free plan to building websites and selling unlimited products compared to its competitors.
Ready to launch your online business? Try GrooveFunnels for free now!
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