Stop Allowing the Wrong Energy Into Your Business: How to Attract YOUR Tribe

Tired of randoms, refunds, and energy drains in your marketing funnels?💩

Sometimes, when you're an unconventional, witchy weirdo like me (shoutout to my fellow political progressives, ADHDers, goths, and non-basic bishes, yo!🤘) we can STAND OUT yet wildly MISS the mark with attracting the target audience we WANT.

Our unconventional creativity can occasionally be a magnet for people we wouldn't want to be in the same ROOM with, let alone have in our groups, coaching programs, our offices, you name it!🧲

The result is group disruptions, complaints, negative reviews, and even refund requests. 💩

One example is what happened to me when Hexotica used to be a handmade gothic-burlesque accessories shop I ran online for 8 years.

One day, this young Christian Evangelical American woman bought a lace choker only to then reject Hexotica's witchy-occult-goth branding! She called it ''evil'' and requested a full refund! 😂

Sometimes misfits happen, but if they are happening a LOT or if you feel that you're just not reaching YOUR people, there's one surefire way to get 100% of the RIGHT people into your funnels:

A highly TARGETED traffic strategy that delivers to you the EXACT audience that you want!

So today, I'm going to share how I do this now as a marketing strategist and mentor.

Summoning up all my best advice after the last 18 years running online businesses, including the last 9 years working as a freelance social media manager before I started my S.W.A.N. Transformation Marketing Strategy mentoring programs.

So if you've attracted a customer that made you think: ''how TF did you end up HERE??'' then this is for you, cygnet!

Here's how to attract your tribe, repel misfits, and work with DREAM clients!🥰

So let's kick things off!

Continue reading, OR if you prefer listening because you're curating aesthetically intimidating Pinterest boards, click below for the podcast version 🪄 🎧💫

Prefer to watch instead of read? Watch the YouTube version here (complete with dramatic hand gestures!😉)🪄 📺💫

Visibility Without Filtration Will Attract Some Real Stinkers!

Stinkers are people who don't read the listing details, don't understand how long international postage can take, or even know what ''customs'' is (it's happened). They'll also want their money back well after the refund period ends, of course.

We don't want stinkers!

They cost up time and money that can really add up over the years.

While there's a lot you can do to limit these people from coming into your world, it is not your fault when they do.

Because they WILL. That is inevitable in business. You cannot filter out every bad client or customer when you are running a thriving online business!

It happens to even the best businesses. There are just too many bat shit crazy people in the world for some of them not to find you!

So what should you do? Well, you can develop a lot of patience and finesse with your customer service and communication. You can also LOCK down your audience and attraction FILTRATION systems.

Now, let me explain how to do this in your marketing.

There are 3 Essential Traffic Systems You Should Build To Attract Your Tribe Online

I always recommend building 3 different TARGETED traffic systems into your business. And importantly, do build them in this order:

1- SEO and AIO/GEO search-based organic traffic when you're a freshly hatched cygnet noob. 🐣

SEO and AIO/GEO are how people find you when they search for things online. SEO stands for Search Engine Optimization. AIO stands for AI-Optimization. Both are done through an online search engine like Google or Gemini.

You've got more time than you do funds. You may not yet be making a lot of money in your business, and your not busy just yet.

Or, you've started your business as a side-hustle while you're holding down a job.

Learning SEO NOW helps you lay down magnetic foundations from the start in everything from your website, your sales pages, your content, to your social media posts. 🧲

Now, the way to use SEO to attract YOUR tribe is to use a niche interest or topic that your people are into but that will REPEL the people you do not want.

For example, having side-quest topics like ''The Law of Attraction'' and talking about Evangelical Christians. Or asking for pronouns and being gender-inclusive to repel bigoted conservatives.

Both things I do to be strategic with my marketing (it's not just for funsies!).

2 - Paid advertising when you're a sales funnel-building Marketician.🪄

You've validated and sold a profitable product or service so you know there's both a market for it and that your sales messaging works.

Now your ready to roll it out on turbo to as many people as possible.

3 - Influencer Collaboration when you're a fully fledged, agency or team-running QUEEN SWAN. 🦢👑

You've built up an audience that is now a valuable asset you can trade access to with another business owner who has an audience you know could help you grow.

So you work together in either a paid or trade partnership or mutually beneficial shout-outs.

Targeted Traffic Systems Help You Repel Some People & Attract Your Tribe, But You'll Need Then Whittle Down Further

After building the essential traffic foundation of your choice (or the one right for your stage in business) the next level filtration system is in your content.

It needs to take your new lead from TOFU to MOFU to BOFU.

Not the yummy Chinese takeaway kind of tofu - the customer journey kind that goes like this:

TOFU = Top Of Funnel - the most public, broadest kind of marketing designed to attract people who know nothing about your brand

MOFU = Middle of Funnel - all of the content, emails, blogs, podcasts, and videos that help customers continue to journey deeper into your world and content ecosystem.

BOFU = Bottom of Funnel - this is where conversions happen - conversion to sign-up to your free or paid offers. It's your customer saying ''hard yes'' to what you're selling or giving to them!

The big secret to making this journey down the funnel work to attract your tribe is that you must base each level on PSYCHOGRAPHICS, not demographics.✨

A quick explanation of these terms is to say:

Demographics = who a person is on paper. Their age, race, weight, income level, etc.
Psychographics = what’s going on inside their head. Their opinions, political leanings, cultural interests, and taste.

So, for example, instead of trying to appeal to ''women in their 50's who are married with children'' we're aiming at things that don't fit on a tax form like that. We are appealing to all the things that would probably NEVER go on a tax form at all.

Things like: ''Perimenopausal, PUNK AF, rage-filled witches who want to burn capitalism and patriarchy to the MF ground!''🔥

Do you see the difference now? One is all about generic descriptions, the other is a living, fire-breathing ANIMAL.

It has instant, Christian-Evangelical repellent built in. There's humor, positioning, and personality in your storytelling.

This is messaging with an in-built audience filtration system.

If you are goth and you use this messaging, only the coolest dark souls you'd want to enjoy a bottle of absinthe with in your loungeroom will be allowed into your world.

Or, if you a high-vibing spiritual business owner with a preference for natural and sustainable products, you can use this filtration messaging to attract the highest frequency, kindest souls into your world.

The right people will notice the symbolic codes, language, and references in your psychographically-attuned messaging.

The rest of the riffraff that hang all the wrong sort of freak-flags on their poles will automatically be turned away.

Good riddance, right? 👋

It's good to repel wrong-fit followers and subscribers whenever you can. They are costing you engagement, reach, and even increasing your monthly email service provider costs.

Cull, cull, cull! ⚔️

Marketing Tactics That Will Lock Out Stinkers & Help You Attract Your Tribe From the Start

Now for 3 quick-win takeaways for you to go and put a new filtration cap on your funnel ASAP.

Remove Social Media Followers

Create a Contact Form

Analyze Your Insights to amplify the right TOFU, MOFU, or MOFU content

Example - my Facebook personal profile audience data

Ready to Attract Your Tribe With Money-Making Messaging?

And if you're keen to learn more about how to market to attract your tribe with more on-point messaging, I've got the perfect thing just for you.

This is EXACTLY what I teach my SWAN Transformation Marketing Strategy mentoring programs.

It's the ''S'' in SWAN, which stands for ''Signature Systems.''😉

You can check out what programs are currently available on Hexotica's online marketing education website here.

Or, for a ''taster'' of what it's like to work with me, you can get my SWAN Audit and Treasure Map service.🪄🦢

It's a once-off, custom online marketing audit.

I’ll take a look at your entire online presence, see what’s working, what is not, and present what I found in a slideshow and 1-1 video consult.

Gain clarity and direction with your business and marketing.

Know where to find the ''gold treasure'' online!

It’s a $300 AUD investment and a one-time payment. From there, you can implement all the recommendations that I provide in the Audit and Treasure Map yourself. Or, I'll help you outsource them! Easy-peasy.

If you want the 1-1 consult part of the audit, jump on it NOW because I will not be offering that as part of the audit for much longer. As I get busier, I will be charging extra for the consult part of it.

Not quite ready to invest in a marketing audit just yet?

Then learn to DIY the audit yourself in my FREE newsletter! 🪄💌

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I’d love to help you transform from an aspiring online entrepreneur to a savvy money-making Marketician! 💫

And help you attract your tribe!

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